CONTENT - Part A

Adding Content to Your Facebook Page

Adding content to you Facebook Page is just as important as adding content a Website. Google loves information. Adding keyword rich text to your Facebook Page is a great way to improve your SEO.

Our Content Section is lengthy so we will be breaking it up into multiple posts along with Link Building which is being covered in our next Section. Content and Link building will start to coexist as we work towards a SEO Friendly Facebook Page.

For this blog post we will be focusing on our Notes Section. Have you ever gone into your notes section? You can actually see Notes from other pages listed to the right of your own notes. This can actually prove another useful marketing tool. Catchy, interesting headlines can actually entice people to your page.

Assuming that you now have your 10 Keywords, when you are writing articles for your notes section you select 1-3 of those keywords for each article.

The internet is an information resource and if you haven't already guessed it Google loves information and Free information. So it is imperative that we provide good quality free content to our fans.

So What Articles/Notes should we be including? 

This is entirely up to you but I recommend keeping in your niche. If you sell candles for example you want to include articles and content relating to Candles. So you could  do the History of Candles, use's of Candles, types of candles, can candles be of benefit to mental and/or physical health, how to combine candles into your home. Think outside the box. Always check what people are searching for using Google AdWords and base your articles around those respective keywords. Your 10 Main Keywords are your Page Platform but you are not limited to these 10. Trying new keywords for different articles is also a good idea also. So if there are a high number of searches for the keyword "How Many Types of Candles are there?" Write an article about it and use that keyword.

How to Write a Good Article

1. Keep it Factual.
2. It needs to make sense. Article Spinning has become very popular but if your content doesn't make sense, it may rank well to start with but it will quickly lose rank if your bounce rate is 100% because it doesn't make any sense so people are not taking the time to read it. 
2. Make it 100% Unique. I cannot emphasise this enough. Stealing content from the internet is simply wasting your own time. It won't get ranked and any rankings you get you will lose.
You can submit your articles to: www.copyscape.com
www.articlechecker.com
This will have them checked for originality.
3. Keyword Rich Text. Depending on the length of your article use 1-3 keywords. If you article is under 100 words use 1 Keyword. 100-200 use 2 Keywords and so on. There is a term called 'Keyword Stuffing' Using keywords too many times can have a negative affect.

If you are having troubles writing content there are article writing services available on the internet.
Prices vary but you can buy 100% Unique Articles relating to your niche.
Try: www.articlewriters.com.au/
 www.iwriter.com/

Article Ideas

-Business Mission Statement
-Articles based on particular brands/products
-Returns Policy
-Guides or How To's
-Accepted Payments
-History

BEC xx

Part 1 Aussie Mums Unite 3 month SEO Challenge
Part 2 Keywords

Keywords

The Aussie Mums Unite 3 Month Challenge - Part 2 KEYWORDS

If you've missed Part 1 - Here's the Link =>PART 1<=


Now that you have written your 'bio' it's time to optimise it. To do that you will need some keywords. Depending on your niche this can be easy or quite difficult.

There are many kinds of keywords including broad and long tail keywords. The 3 major types of keyword queries are informational, navigational and transactional.
When finding keywords it is important to understand the mindset of the user.
Informational keywords are words used when people are looking for information on something in particular.
Navigational keywords are words people use when they are searching for a company.
Transactional keywords are the ones people use when they want to spend money.
Including a balance of these types of keywords is a good idea, but just remember if you are using informational keywords make sure you provide information. We'll cover this in adding content.

We have single word keywords, multiple word keywords or long-tail keywords (these are the ones we want to target).

What are keywords exactly?

Keywords are what people use on search engines to find what they are looking for on the internet.
We want to find keywords that match what people are looking for.
Example: Buy Dog Beds Online (this is an example of a transactional keyword)
                Different types of dog beds (informational)
                Businesses that make dog beds (navigational)

How to Find Keywords?

There are many tools available to generate keywords including free and paid. This you can research yourself.

The Keyword Tool I will be working with is Google's own Keyword Tool called Google Adwords
Using your bio try a few phrases/ideas in the adwords tool. Example: buy dog beds, buy a dog bed for a chihuoha, buy a pink dog bed, different types of dog beds. I advise you do a bit of research on how to select good keywords but simply you need words or phrases that are targeted, that are highly searched and have low competition.

Add you ideas one per line.
Under Advanced Options select your criteria eg. Country: Australia
Type in captcha code.
Click Search

A list will appear starting with the phrases you initially entered then a list of suggested ideas.

You will need to pick 10 Keywords that you would like to work with.

On a new page in your notebook add your list of 10 keywords. You will now need to incorporate your keywords into your bio.
I would suggest using 1-2 of your selected keywords into your bio. So out your 10 pick your 2 most important, a main and a secondary. These two phrases should be added to your bio 5 times for the  main keyword and 3 times for secondary keyword. Keep it natural, it needs to make sense and 100% Unique.
This is called creating a Keyword Rich Text.

Now that you have your keyword rich text about your business add it to the about section of your Facebook Fan Page.

Congratulations!! You've just created your first optimised content for you Facebook Fan Page.

You will soon be able to see what I have done at Rosey Kids.
Visit http://www.facebook.com/roseykids to see my About section. :)

It generally takes 3 months for Google to crawl a page and give it a rank, sometimes quicker. So this is no quick fix by any means.  Obviously if you rank well then it will be worth the wait.

HOMEWORK

Visit Facebook Pages that relate to your niche. See what they are doing and where they seem to be doing well and possibly what isn't working so well.
Write a list and include 5 positives and 5 negatives.

I'll see you all here for Content!

Bec x

Need help finding keywords and writing a Keyword Rich Text? Contact Us

Did you find this useful? Please comment below :)

Click Here for PART 1 

Puffy Paint

Looking for Ideas for the Kids to do during the School Holidays?

Why not try Puffy Paint!

Kids will love watching their creations come to life in 3D with this easy to make paint mixture. It works better on thick cardboard but you can also just use recycled cereal boxes.
​
You'll need:
​

•  1 tbsp self-raising flour
•  food colouring
•  1 tbsp salt
•  water to make a smooth paste

Let your little budding artist create and then pop into microwave for 10-30 secs unil the paint has "puffed" and is dry.

This would make great Xmas Cards of Gift Tags 

  
Aussie Mums Unite

The Aussie Mums Unite 3 Month Challenge

Do you own a Facebook Fan Page?

Are you running your business solely through Facebook?

I am seeing a lot of posts over the recent weeks from Facebook Pages about how they are not reaching their fans. I too am a victim of recent Facebook changes and have seen a dramatic reduction in the amount of people seeing my posts. So what do we do about this?
I can see there are a lot of businesses struggling and whilst I understand why these changes have been made to Facebook they could have possibly waited until after the Xmas Period! It is what it is so it's time to band together and get our business back on track.

Whilst my business Rosey Kids is not soley run on Facebook. I am relying on Facebook a lot at the moment whilst my website is undergoing some SEO Work.

So what can we do to improve our Facebook Fan Pages? Is SEO the answer? SEO being Search Engine Optimisation.
With Facebook becoming such a powerful force taking over the online world Google particularly is taking note and are ranking Facebook Fan Pages..... and it makes sense.

Have you thought about SEO for your Facebook Page? I am no expert but I am starting to pick up trends and seeing what works and what doesn't.

So let's break this down.

We start a Facebook Fan Page. We spend money and time on Cover Pages, Logo's and we are so happy with our work we share it with our friends. We are so proud of our little business and hard work and love the support our friends give us. Then there's that expectation of a chain reaction, their friends will see so they will like our page, and then their friends will see and they'll like it too and so on and so on. Suddenly we'll have so much support that we won't be able to keep up with orders etc.
Now with Facebook changes friends of friends just aren't always seeing your posts.

So now that Facebook Pages are struggling they are resorting to Giveaways and Huge Discounts. I see posts like look at the new stock I just received and then add a massive discount or competition and end up giving it away. (Trust me I am guilty of everything I am going to write about today. I am very much a person who has to learn things the hard way but I guess whats most important is that I learn).   Surely this is not how we want to grow our business and are we harming ourselves more than helping and by constantly giving our products away what are we saying about the quality of our business?

Competitions are great, people like to win and they love Free Stuff! Who Doesn't?  But what is the real reason for running a competition? Obviously we hope that the winner of our prize will tell their friends about your amazing product and/or service which will entice new customers and that the winner of your prize will return as a paying customer. Too often I am seeing businesses simply giving their products away. Hit like and I'll draw a winner. For sure this builds likes, interaction and post views but who are you attracting? It's too easy to hit 'LIKE' on a post on your newsfeed, don't even have to like your page and I can get something for free! Too easy.  It's all about building your brand. Make your prize worthwhile, that your contestants will happily participate in the terms and conditions of your competition. Perhaps instead of running a simple give away ask for product testers or enlist the services of another business to run your competition and promote your business or even review your business.

Over the coming weeks I will be posting a lot about building your business. I know it's everywhere on the internet but I think so many people are forgetting the basics.

It's time to go back to the beginning and have a look at our business plans and get back to basics.
So I will be introducing the 'Aussie Mums Unite 3 Month Business Challenge'

Over the next 3 Months we will be working together to build our businesses by improving SEO on our Facebook Pages and Websites.

And there's Homework!

1. Join our Mailing List and be sure to tick the Mummpreneurs Section. =>Click Here<=
2. Get out your business plans or work books. I want you to see how you are travelling along. Are you achieving your goals or do you need to make changes and set some new goals. Make 2013 a fresh start.
3. Get yourself a notebook and call it the Aussie Mums Unite 3 Month Challenge. On your first page I want you to write a paragraph about your business. What it does, what set's it a part from all the other businesses ie how are you unique? Being the cheapest just isn't enough anymore so put some thought into this. Include your services and how you operate. This will be the beginnings of our SEO. So try and make it about 200-250 words. I will be doing this also for Rosey Kids.

The whole idea of this challenge is to explore other possibilities for your business and allow your business to be found a little easier.


 So that's it for today.  I hope you'll join me on this challenge and explore some new possibilities for your business. Over the coming weeks you will receive a Survey. This survey is to establish what you are looking for from your Facebook Page and How you would like to see it grow?
And remember Aussie Business is truly amazing and we want Aussie Business' to not just survive but THRIVE!
Over the coming months you will also see some tools made available to you, but I'll leave you in suspense on that one. ;)

Bec x

*Please Note*

I am not an SEO Expert. I am not trained in SEO or Marketing. This is simply a collaboration of my own personal experience and research.
We DO NOT guarantee any results.


PART 2 - KEYWORDS

How Can We Be Charitable This Christmas

Christmas is a Magical time of year and if you a looking for that last minute Xmas Gift or just wanting to give to charity at what is a very hard time of year for many families and don't know where to start then check out this list of ideas.

In Your City or Town

1. Cleaning up ready for Xmas Lunch? Why not take all that stuff that you no longer use and donate it to your local charity?

2. Clean out the pantry. Again there will be organisations in your local area collecting food items.

3. Buy some dog/cat food for your local animal welfare organisation. Many supermarkets have donations bins otherwise contact your local animal refuge, rspca. There are also a number of small groups who dedicate their lives to saving and rehoming animals. These are generally people who receive no funding at all and fund these projects out of their own pockets. Facebook is a great place to search to find these small groups.

In Australia

4. Shop Pink <= Click Here for List of Sponsors
The National Breast Cancer Foundation is the leading community-funding organisation in Australia raising funds in the prevention and Cure of Breast Cancer. Check out the huge range of Sponsors and by simply purchasing from these companies they donate a portion of the sale to NBCF.
Visit National Breast Cancer Foundation for other ways to Donate.

5. Operation Santa
Target in partnership with Uniting Care have been operating their Operation Santa campaign for the last 20 years. Simply find the Xmas Tree in Target grab a tag and start shopping. This is a great opportunity to teach the kids about giving at Xmas while giving someone the joy of Christmas.

6. Shop Local. Shop Australian. Keep your money in Australia and support Local Aussie Business. Aussie Mums Unite love Australian Business we don't just want to see Aussie Business Survive we want them to THRIVE! You can join us on Facebook and help Support our Local Aussie Business.


Around The World

7.Send a Girl to School, Give a Pig or Goat.
Care Australia allow you to purchase CAREgifts.Starting from as little as $10.00 you can help send a girl to school, give a pig or goat, even a duck, clean water, drought resistant seeds, even a whole animal farm. I love that these gifts give long term solutions to overcome poverty.

8. Shop at the Oxfam Shop
Quality hand-made goods that helps to support communities.

9. Adopt a Pgymy Elephant, a Tiger, a Orangutan or Turtle

WWF allows your to adopt an animal. What a great way to give a simply amazing gift that includes a soft cuddly toy, adoption kit and updates. While helping to save this precious wildlife.

More to come. The kidlets have lost their patience! :)

Recipe Ideas for Kids Christmas Parties

It's Christmas Time! and you know what that means....Kids Christmas Parties.



1. Strawberry Christmas Santas

There are a so many recipes for this so let's keep it really simple.

Ingredients
1 Punnet of Strawberries or More Depending on How Many you are Catering for.
2. A tub of Cream Cheese
3. A few Tablespoons of Icing Sugar
4. Vanilla Extract
5. Choc Drops, Sultanas, etc for Eyes

Method
1. Wash Strawberries and Chop their Tops Off.
2. Spoon out a small amount of the body to hold filling. Many of the recipes I'm reading say to spoon the lot out but why waste a yummy healthy strawberry. I think just a spoonful to allow enough filling to hold him all together.
3. Beat Cream Cheese, 2-3 tablespoons of Icing Sugar and a Teaspoon of Vanilla Extract Together to form a soft fluffy mix.
4. Using a Icing bag or even a Freezer Bag and cut a corner off to Fill your Strawberry.
5. Put his hat on and add two eyes using chocolate drops, sultanas etc.

And Voila.. a healthy, appealing totally yummy Christmas Party treat.


Bec x
Aussie Mums Unite

Aussie Christmas Light Maps 2012

I have just compiled a list of Links to Christmas Light Maps for 2012.

Hope this will be of some use.
If your area isn't listed then leave a comment and we will try and hunt a map down for you or if you have a link that's not listed here again add it to our comments.

Queensland

http://www.townsvillebulletin.com.au/christmaslights
http://www.couriermail.com.au/questnews/xmaslights  - Brisbane and South East Qld
http://www.goldcoast.com.au/christmas-on-the-gold-coast.html
http://www.isaac.qld.gov.au/christmas-lights
http://www.moretonbay.qld.gov.au/christmas/
http://www.southburnett.qld.gov.au/web/guest/christmas-lights-competition
http://www.thechronicle.com.au/news/dont-miss-chronicle-christmas-lights-map/1651810/ - Toowoomba
http://www.brisbanekids.com.au/2011/11/christmas-lights-in-brisbane/
http://www.goldcoastkids.com.au/2012/12/christmas-lights-must-see/

New South Wales

http://www.visitnsw.com/events/christmas-lights-spectacular-at-hunter-valley-gardens
http://www.averyeddyxmas.com/ - Illawarra/ Albion Park
https://www.facebook.com/pages/Christmas-Lights-on-the-Central-Coast-NSW/121248134606867
http://www.achievesuccess.com.au/christmas/christmas_activities/christmas_lights_sydney.htm

Victoria

http://www.christmaslightsmelbourne.com.au/christmas-lights-melbourne-country.php
http://christmaslightsearch.com.au/Melbourne/

Northern Territory

http://www.ntnews.com.au/article/2010/12/16/201281_lifestyle.html
http://www.christmascountdown.com.au/carolsandlights-nt.htm

South Australia

http://www.campbelltown.sa.gov.au/page.aspx?u=1863
http://www.pleasetakemeto.com/australia/riverland/loxton-christmas-lights-festival-2011-9134708
http://www.lightsoflobethal.com.au/
https://maps.google.com.au/maps/ms?ie=UTF8&oe=UTF8&msa=0&msid=114428461774143551138.00045d4441488eccb78ba

Tasmania

http://www.examiner.com.au/story/1175784/the-examiners-christmas-lights-map-2012/?cs=94
http://www.achievesuccess.com.au/christmas/christmas_activities/christmas_lights_hobart.htm

Western Australia

http://www.showmeperth.com.au/event/2012-festival-christmas
http://www.lifestyle.com.au/tv/christmas-lights-spectacular/lights.aspx

Bec xx

YAY for the 1st of December

So how's that Xmas spirit?

Mine is ready to explode!!!

Have been fighting so hard to not put our tree up but today is the day YIPPEE!!

So I wanted to share a few things, there is so much going on right now.

Firstly Aussie Mums Unite is a HUUUGE supporter of Small Aussie Business. We love them and we want everybody to see them. When your shopping this Xmas have a little think about where your money is going and who's economy you are actually supporting.
Aussie Mum's Unite actively shows their support for Small Aussie Business.
We are currently holding a week long market! Small Aussie Business can list their products FREE. We also offer a paid option. If you are a small Aussie Business and wish to list your items in our market contact us via our Facebook Page at http://www.facebook.com.aussiemumsunite

We also have a Aussie Mums Unite Xmas Prize Pool. (check out our previous blog post)  Some great little prizes from Aussie Mums who have kindly donated their goods. Don't forget to show them lots of love by Liking their Facebook Fan Pages.

If you don't already know Aussie Mum's Unite is affiliated with Rosey Kids Affordable Children's Clothing.  This is my Small Aussie Business, my fourth baby :)

So what's happening at Rosey Kids
 
We have a Sale Album on our Facebook Page at http://www.facebook.com/roseykids
Our Website is undergoing some SEO work
We are collecting for Charity:   If Everyone Donated a Dollar

About 'If Everyone Donated a Dollar'
It has been a dream since starting Rosey Kids in April this year to collect for charity. And the biggest questions were which charity? and how can Rosey Kids make the biggest impact. If Everyone Donated a Dollar is not a registered charity. Personally I feel that there are many worthy established charities doing amazing work so instead we will be registered collectors. Each month we will select a new Charity that will raise vital funds for.
For more info please visit https://www.roseykids.com.au 

BEC XX