The Aussie Mums Unite 3 Month Challenge

Do you own a Facebook Fan Page?

Are you running your business solely through Facebook?

I am seeing a lot of posts over the recent weeks from Facebook Pages about how they are not reaching their fans. I too am a victim of recent Facebook changes and have seen a dramatic reduction in the amount of people seeing my posts. So what do we do about this?
I can see there are a lot of businesses struggling and whilst I understand why these changes have been made to Facebook they could have possibly waited until after the Xmas Period! It is what it is so it's time to band together and get our business back on track.

Whilst my business Rosey Kids is not soley run on Facebook. I am relying on Facebook a lot at the moment whilst my website is undergoing some SEO Work.

So what can we do to improve our Facebook Fan Pages? Is SEO the answer? SEO being Search Engine Optimisation.
With Facebook becoming such a powerful force taking over the online world Google particularly is taking note and are ranking Facebook Fan Pages..... and it makes sense.

Have you thought about SEO for your Facebook Page? I am no expert but I am starting to pick up trends and seeing what works and what doesn't.

So let's break this down.

We start a Facebook Fan Page. We spend money and time on Cover Pages, Logo's and we are so happy with our work we share it with our friends. We are so proud of our little business and hard work and love the support our friends give us. Then there's that expectation of a chain reaction, their friends will see so they will like our page, and then their friends will see and they'll like it too and so on and so on. Suddenly we'll have so much support that we won't be able to keep up with orders etc.
Now with Facebook changes friends of friends just aren't always seeing your posts.

So now that Facebook Pages are struggling they are resorting to Giveaways and Huge Discounts. I see posts like look at the new stock I just received and then add a massive discount or competition and end up giving it away. (Trust me I am guilty of everything I am going to write about today. I am very much a person who has to learn things the hard way but I guess whats most important is that I learn).   Surely this is not how we want to grow our business and are we harming ourselves more than helping and by constantly giving our products away what are we saying about the quality of our business?

Competitions are great, people like to win and they love Free Stuff! Who Doesn't?  But what is the real reason for running a competition? Obviously we hope that the winner of our prize will tell their friends about your amazing product and/or service which will entice new customers and that the winner of your prize will return as a paying customer. Too often I am seeing businesses simply giving their products away. Hit like and I'll draw a winner. For sure this builds likes, interaction and post views but who are you attracting? It's too easy to hit 'LIKE' on a post on your newsfeed, don't even have to like your page and I can get something for free! Too easy.  It's all about building your brand. Make your prize worthwhile, that your contestants will happily participate in the terms and conditions of your competition. Perhaps instead of running a simple give away ask for product testers or enlist the services of another business to run your competition and promote your business or even review your business.

Over the coming weeks I will be posting a lot about building your business. I know it's everywhere on the internet but I think so many people are forgetting the basics.

It's time to go back to the beginning and have a look at our business plans and get back to basics.
So I will be introducing the 'Aussie Mums Unite 3 Month Business Challenge'

Over the next 3 Months we will be working together to build our businesses by improving SEO on our Facebook Pages and Websites.

And there's Homework!

1. Join our Mailing List and be sure to tick the Mummpreneurs Section. =>Click Here<=
2. Get out your business plans or work books. I want you to see how you are travelling along. Are you achieving your goals or do you need to make changes and set some new goals. Make 2013 a fresh start.
3. Get yourself a notebook and call it the Aussie Mums Unite 3 Month Challenge. On your first page I want you to write a paragraph about your business. What it does, what set's it a part from all the other businesses ie how are you unique? Being the cheapest just isn't enough anymore so put some thought into this. Include your services and how you operate. This will be the beginnings of our SEO. So try and make it about 200-250 words. I will be doing this also for Rosey Kids.

The whole idea of this challenge is to explore other possibilities for your business and allow your business to be found a little easier.


 So that's it for today.  I hope you'll join me on this challenge and explore some new possibilities for your business. Over the coming weeks you will receive a Survey. This survey is to establish what you are looking for from your Facebook Page and How you would like to see it grow?
And remember Aussie Business is truly amazing and we want Aussie Business' to not just survive but THRIVE!
Over the coming months you will also see some tools made available to you, but I'll leave you in suspense on that one. ;)

Bec x

*Please Note*

I am not an SEO Expert. I am not trained in SEO or Marketing. This is simply a collaboration of my own personal experience and research.
We DO NOT guarantee any results.


PART 2 - KEYWORDS