Keywords

The Aussie Mums Unite 3 Month Challenge - Part 2 KEYWORDS

If you've missed Part 1 - Here's the Link =>PART 1<=


Now that you have written your 'bio' it's time to optimise it. To do that you will need some keywords. Depending on your niche this can be easy or quite difficult.

There are many kinds of keywords including broad and long tail keywords. The 3 major types of keyword queries are informational, navigational and transactional.
When finding keywords it is important to understand the mindset of the user.
Informational keywords are words used when people are looking for information on something in particular.
Navigational keywords are words people use when they are searching for a company.
Transactional keywords are the ones people use when they want to spend money.
Including a balance of these types of keywords is a good idea, but just remember if you are using informational keywords make sure you provide information. We'll cover this in adding content.

We have single word keywords, multiple word keywords or long-tail keywords (these are the ones we want to target).

What are keywords exactly?

Keywords are what people use on search engines to find what they are looking for on the internet.
We want to find keywords that match what people are looking for.
Example: Buy Dog Beds Online (this is an example of a transactional keyword)
                Different types of dog beds (informational)
                Businesses that make dog beds (navigational)

How to Find Keywords?

There are many tools available to generate keywords including free and paid. This you can research yourself.

The Keyword Tool I will be working with is Google's own Keyword Tool called Google Adwords
Using your bio try a few phrases/ideas in the adwords tool. Example: buy dog beds, buy a dog bed for a chihuoha, buy a pink dog bed, different types of dog beds. I advise you do a bit of research on how to select good keywords but simply you need words or phrases that are targeted, that are highly searched and have low competition.

Add you ideas one per line.
Under Advanced Options select your criteria eg. Country: Australia
Type in captcha code.
Click Search

A list will appear starting with the phrases you initially entered then a list of suggested ideas.

You will need to pick 10 Keywords that you would like to work with.

On a new page in your notebook add your list of 10 keywords. You will now need to incorporate your keywords into your bio.
I would suggest using 1-2 of your selected keywords into your bio. So out your 10 pick your 2 most important, a main and a secondary. These two phrases should be added to your bio 5 times for the  main keyword and 3 times for secondary keyword. Keep it natural, it needs to make sense and 100% Unique.
This is called creating a Keyword Rich Text.

Now that you have your keyword rich text about your business add it to the about section of your Facebook Fan Page.

Congratulations!! You've just created your first optimised content for you Facebook Fan Page.

You will soon be able to see what I have done at Rosey Kids.
Visit http://www.facebook.com/roseykids to see my About section. :)

It generally takes 3 months for Google to crawl a page and give it a rank, sometimes quicker. So this is no quick fix by any means.  Obviously if you rank well then it will be worth the wait.

HOMEWORK

Visit Facebook Pages that relate to your niche. See what they are doing and where they seem to be doing well and possibly what isn't working so well.
Write a list and include 5 positives and 5 negatives.

I'll see you all here for Content!

Bec x

Need help finding keywords and writing a Keyword Rich Text? Contact Us

Did you find this useful? Please comment below :)

Click Here for PART 1